An opportunity that feeds your future
What kind of industry do you want to start a business in?
Future-proof, deeply profitable, scalable, meaningful? You’re looking right at it. With Walfinch, you could start your own domiciliary care business that generates profit, transforms lives, and makes a positive social impact. Better yet – you don’t need any previous experience in the care industry.
Start your own home
care business…
Call us today: 01253 841 395
Why the home care sector?
Many entrepreneurs are starting to turn their heads to the home care sector. Why? Because they’re starting to see the opportunities we, at Walfinch, seized years ago.
Home care, as a crucial sector, is a service with growing demand – a demand which will never go ‘out of fashion’. The UK home care industry is estimated to be worth £12 billion to £17 billion annually – and you have the opportunity to invest.
Be in business for yourself – not by yourself
From formal support, to an informal chat. Becoming part of a franchise network means you have expert support from our National Support Office, as well as opportunities to share experiences with fellow franchisees. If you experience any challenges during your journey, you can feel assured that the rest of our network have successfully navigated those challenges before.
We ensure to host in-person and online events that keep you in-conversation with other Walfinch franchisees. We are proud to have built a network that thrives on collaboration, innovation and teamwork.
Why Walfinch home care?
At Walfinch, we’re on a mission to redefine home care – giving our franchisees an exciting edge above competitors. Amrit Dhaliwal, our CEO and founder, founded Walfinch to help entrepreneurs to seize the exciting opportunities within the home care sector. Having been a former home care franchisee himself, he saw the changes that needed to be made to home care franchising. So, he decided to start Walfinch – to be that change.
Experience award-winning support from Walfinch
When speaking to our current franchisees, many draw on the high-quality, hands-on support from the National Support Office. We have a senior leadership team with expertise that ranges from quality and compliance, to recruitment and retention. By harnessing their knowledge, you can build a thriving business more efficiently – avoiding common roadblocks that cause other start-ups to struggle.
Training
You will be provided with comprehensive training, in-office – equipping you with the knowledge to thrive.
Quality & compliance
With our quality and compliance expertise, you don’t have to navigate a highly regulated sector alone.
Management
We can help you grow and develop your internal team, as well as support you with project and time management.
Marketing
We have a fully-equipped marketing suite available to you, as well as expert marketing advice – helping you to gain local traction.
Onboarding
We have comprehensive resources to support you with recruitment and onboarding, helping both you and your staff to thrive.
Planning
We work with you to create a plan for your business – from marketing to recruitment, developing a strategy has never been easier.
Operations
With expertise in operations management, we can provide guidance on the overall operations you should be carrying out to grow.
Finance
We have in-house finance and wealth expertise, ensuring your business maintains its financial health, as it grows.
Leadership
We can help you to develop your leadership skills – so you can feel the professional satisfaction of leading a successful business.
Start your own home
care business…
Call us today: 01253 841 395
Meet the Team
Amrit Dhaliwal
CEO and Founder
Amrit Dhaliwal is the CEO and Founder of Walfinch, with first-hand experience as a care sector franchisee. He grew his previous domiciliary care franchise into a £1 million turnover business within four years, building a dedicated team of 70 and winning Franchisee of the Year.
An entrepreneur at heart, Amrit previously transformed an Italian deli into an award-winning restaurant and created a successful tea shop, showcasing his ability to deliver great client experiences and lead thriving teams. Amrit founded Walfinch to combine his business expertise with a passion for high-quality care, aiming to make it the UK’s leading provider.
Anine Erasmus
PA to Amrit Dhaliwal
Anine Erasmus has been PA to Walfinch CEO Amrit Dhaliwal since 2020, bringing expertise in finance, compliance, and operations. Previously, she worked as a Financial Controller for a genetics company in South Africa, overseeing financial processes, reporting, and regulatory standards.
A qualified accountant, Anine is experienced in VAT, bookkeeping, and financial management, supporting efficient operations across Walfinch. She is also studying law at the University of South Africa, enhancing her knowledge of governance and compliance. With her diverse skills and commitment to excellence, Anine plays a vital role in supporting the CEO and the wider Walfinch team.
Simon Mills
Franchise Developer
Simon Mills is an experienced franchise professional who built and successfully resold his own franchise, giving him valuable first-hand insight into the challenges and rewards of franchising. At Walfinch, he provides coaching and guidance to help franchisees grow strong, profitable businesses, drawing on expertise in management, leadership, planning, and training.
He has supported franchises across multiple sectors, including coaching more than 30 franchisees during a single launch. A former consultant with leading UK franchise advisory firms, Simon now runs his own consultancy and is a British Franchise Association Qualified Franchise Professional.
Phoebe Bradstock
Franchise Development Assistant
Phoebe Bradstock is the Franchise Development Assistant at Walfinch, supporting the recruitment of new franchisees and guiding them from first contact through to launching their business. She brings over 10 years of recruitment experience, which she has combined with her knowledge of domiciliary care since joining Walfinch in 2020.
Alongside her work in franchise development, Phoebe also contributes to the Walfinch Marketing team, assisting with research, events, and annual franchisee team days. Her blend of recruitment expertise, sector knowledge, and organisational support makes her a key member of the Walfinch team.
Julie Farrow
Senior Franchise Support Manager
Julie Farrow brings 25 years of experience in the care sector and more than 12 years in franchising to her role as Senior Franchise Support Manager.
She has supported over 70 businesses in launching and growing their home care franchises, offering expertise in recruitment, marketing, operations, and business strategy.
Her experience spans businesses trading from £100,000 to £6 million per year, giving her deep insight into every stage of growth. Skilled in problem solving, team coordination, carer retention, and strategic development, Julie provides invaluable support to Walfinch franchisees nationwide.
Richard Stanfield
Franchise Support Manager
Richard Stanfield has 19 years of experience in franchising and brings a wealth of knowledge to supporting franchise owners. Over his career, he has helped business owners across a variety of sectors, developing expertise in growth, operations, and franchisee support.
For the past four years, Richard has worked in domiciliary care with one of the UK’s largest providers, where he developed a strong passion for the sector. At Walfinch, he is dedicated to helping franchisees build successful businesses while delivering high-quality care that makes a meaningful difference to families and their loved ones.
Amanda Keeler
Quality and Compliance Manager
As Quality and Compliance Manager, Amanda Keeler supports Walfinch franchisees throughout their onboarding and beyond, guiding them through CQC applications, registration interviews, and regulatory requirements. She delivers tailored training, facilitates online forums, and hosts workshops to support Registered Managers in their continuous development.
Amanda also conducts regular audits across the network, offering constructive feedback to help branches maintain consistently high standards of care. With a strong focus on compliance, training, and quality assurance, she is passionate about empowering franchisees to exceed expectations and deliver outstanding care. Her expertise ensures regulatory excellence remains central to the Walfinch network.
Richard Towens
Finance Manager
Richard Towens is the Finance Manager at Walfinch and a Director at Thrive Finch Accounting, part of the wider Walfinch network. A Chartered Certified Accountant since 2022, he holds qualifications with both ACCA and AAT, achieving top global scores and multiple distinctions during his studies.
Richard has worked with Walfinch since its inception, bringing financial expertise and strategic insight to the network. As Finance Manager, he ensures franchisees remain on top of statutory financial requirements, while also promoting business growth and helping business owners understand the numbers that drive their success.
Dani Briers
Marketing Strategist
Dani Briers brings over 20 years of experience in advertising, media, marketing, and production, having worked across both large international networks and independent agencies. His career spans a wide range of client and agency environments, giving him a deep understanding of how to create and deliver effective marketing strategies.
Dani is known for his expertise, enthusiasm, and energy within the advertising and marketing industry. At Walfinch, he applies this experience to strengthen brand positioning, support franchisees, and drive impactful campaigns that connect with clients and communities.
Melanie Betts
PR Manager
Melanie Betts brings over 25 years of PR and marketing experience spanning IT, media, broadcast, healthcare, government, and publishing. A specialist in the franchise sector, she has managed PR for more than 15 franchise brands, helping them strengthen their reputation and visibility.
Melanie holds an Advanced CAM Higher Diploma in PR Management and Strategy, as well as a degree in English. She has also shared her expertise as a guest lecturer in PR at New Bucks University. At Walfinch, she applies her extensive experience to raise awareness of the brand and support the network’s growth.
Linda Whitney
Content Writer
Linda Whitney has been writing for Walfinch since its inception, capturing stories of how high-quality care transforms the lives of clients and how joining the network impacts franchisees. A journalist with extensive experience covering people, business, and health, Linda brings both insight and creativity to her role.
She is passionate about highlighting Walfinch’s innovative approach, including its focus on wellness and healthier living for clients and communities. Through her storytelling, Linda helps showcase the values, successes, and impact of the Walfinch network, ensuring its message reaches and resonates with a wide audience.
Lucy Prescott
Content Creator
Lucy Prescott is the Content Creator at Walfinch, supporting franchisees with their social media presence and creating engaging content that reflects Walfinch’s values. She holds a First-Class BA (Hons) in Literature and Creative Writing and a First-Class MA in Creative Writing from Lancaster University.
Passionate about the connective power of social media in the care sector, Lucy produces creative assets, templates, and written content on care franchising to support the network. She is dedicated to Walfinch’s mission to redefine home care and is proud to contribute to helping clients, carers, and franchisees thrive
Start your own home
care business…
Call us today: 01253 841 395
